We fell in love with what fragrance could become.
We started in cosmetic formulation, working with ingredients, formulas and product development every day.
Somewhere along the way, fragrance became the part we couldn’t stop thinking about.
Not only how something smells — but why it smells the way it does. Why one material changes another. Why some fragrances disappear and others stay with you. Why a certain scent can immediately remind you of a person, a place or a moment.
That curiosity became Forever Fragrances.
It started with two brothers, a background in cosmetic science, and a lot of curiosity.
We were already working in cosmetics — learning ingredients, formulas, and how small changes could completely transform the final result.
Over time, fragrance became the part we couldn’t stop thinking about. We kept smelling more, testing more, and asking more questions.
The more we learnt, the more we wanted to explore for ourselves.
We wanted to create our own.
We don’t want to make the same fragrance 100 times.
but rather some may be strange.
Some may be loud.
Some may sit much closer to the skin.
But each one should have a reason to exist.
Projection, diffusion, development and dry-down are things we think about throughout formulation.
We test how the fragrance behaves on skin.
We test it on clothing.
We smell it immediately.
Then again hours later.
And often again the next day.
A beautiful opening means very little if the fragrance disappears shortly afterwards.
Because the bottle should feel like the first impression of the fragrance inside.
We design it with the same care as the scent itself.
We sketch, refine and rework every detail until it feels right.
For us, the bottle is part of the fragrance.
550
fragrances.
three years.
We know how ambitious that sounds. That’s exactly why we want to do it.
Not for the number. For everything we’ll learn trying to reach it.
We want to find out how far we can take this.
550
fragrances.
three years.
We know how ambitious that sounds. That’s exactly why we want to do it.
Not for the number. For everything we’ll learn trying to reach it.
We want to find out how far we can take this.
We’re still at the beginning.
That’s the part we love.